Elements mall is one of Hong Kong's premier shopping malls.  I created a visually engaging concept to roll out across POS, digital display units, collateral, website and mobile platforms. The brand concept introduced the four themes that define Elements mall. Fashion, Entertainment, Shopping and Dining I created an intriguing way to combine these elements for a new visual identity in a kaleidoscope. 

Next, I concepted a way to tap into shoppers' obsession with taking 'selfies'. An interactive banner, with social media extensions put the shopper in the Elements pattern. Users could upload one or two photos from their many experiences within the mall. The shoppers image would render into the kaleidoscope effect and could be shared to our interactive video board within the mall.

 The video board was successful in driving visitation and interaction. The mall saw a 33% increase in foot traffic and over 10,000+ shared social interactions. Our campaign was extended to Press and TV ads bringing to life the brand and redefining Elements mall in a saturated Hong Kong market place.