I am Sacha Mimram a passionate Creative Director with in-depth experience designing brand IDs, campaigns across digital and print and award-winning websites. With over 12 years experience in design, I have helped iconic brands launch unique websites and e-commerce platforms with a focus on user activation and purchase conversion. I have a passion for design and worked for small start-ups and large-scale corporations across Australia and Hong Kong. My work and experience have seen me recognised within the industry winning awwwawards.com nominations and selection to tutor at Adschool in Sydney, Australia in 2013. I have worked with highly regarded agencies internationally including Tribal DDB Sydney, Publicis Group Paris and Euro RSCG Sydney.
Career highlights
CIRCLES.LIFE
As the Global Creative Director for Circles.Life I spearheaded all creative and design for the brand across all regions (9 APAC Countries). Advising the design team and broader stakeholders on building a world-class brand, focusing on customer experience as well as executing and producing localised projects to engage and aquire new users we managed to evolve the brand and affinity.
Design is the red thread through all touch points of the business from acquisition to retention so we get to create a relationship and intimacy between individual customers and the brand and at Circles.Life we approached every project with this mindset launching innovative projects and partnerships across all regions. Key projects I launched with the talented team included Australia’s first 3d Billboard project, Global Brand campaign and PAX activation.
OURDEAL
Leading a team of designers and developers to launch Australia’s first group buying company e-commerce app. Through agile development and release, I spearheaded UX and design adjustment to propel the app to over 200,000 downloads on the iTunes store within a 4 month period. The e-commerce app quickly became the first purchase platform choice for Ourdeal’s growing customer base and was followed by a nationwide ad campaign including TV and print.
DAVID JONES
Leading the creative direction in re-designing the mobile website for iconic Australian fashion retail brand David Jones, analysing customer activation and conversion. Streamlining the mobile path to purchase improving the simplicity of design and user experience. The project incorporated the brands heritage and existing equity whilst delivering a unique mobile experience ensuring users could easily discover and purchase the latest fashions.
DOUGLAS AEROSPACE
Re-designing the brand for Australian aeronautic company Douglas Aerospace. This project included a complete re-design of the logo, brand assets and website platform. Culminating in the nomination for site of the day on awwawards and Honours on CSSawards sites.
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Based in Manly
sacha.mimram.14@gmail.com
0407 644 918