Partnering with INVNT, we created Australia’s first 3D billboard, featuring avatars and messages from a number of customers and influencers, interacting with the 3D environment. The billboard was centrally located in the heart of Melbourne’s CBD, gaining maximum exposure for the brand and delighting the public through innovation.

The campaign ran for a month and was covered by major media outlets, boosting brand affinity. It also represented an Australian first, as this 3D billboard execution had not been executed in Australia.