I joined Centuria Capital Group and was tasked with refreshing the brand identity and improving the UX and UI of the digital platforms.

Heading up the design team I managed and engaged designers, developers and agencies on the many projects across the group, acting as the brand custodian. I was responsible for the visual identity, feeding into the overall marketing strategy for the group. I was also responsible for the ideation, conception and design of the individual product campaigns.

A rewarding project was the conceptualisation and creation of the Centuria Quantum Club, a bespoke loyalty program for the high net worth investors.