As a senior Art Director for DermapenWorld I produced designs across all brand touch points including brand, digital, packaging, events, social and internal collateral.

I also advised on strategy for UI/UX for both the DermapenWorld website and mobile application.

Partnering with INVNT, we created Australia’s first 3D billboard, featuring avatars and messages from a number of customers and influencers, interacting with the 3D environment. The billboard was centrally located in the heart of Melbourne’s CBD, gaining maximum exposure for the brand and delighting the public through innovation.

The campaign ran for a month and was covered by major media outlets, boosting brand affinity. It also represented an Australian first, as this 3D billboard execution had not been executed in Australia.

Berlitz Berlitz approached me to create a series of emails that could be easily updated but also contain the brand refresh. Maintaining a clean and clear design. Working in Sketch I designed emails with clear messaging and content hierarchy. The modules once built were able to be retro-fitted to all any section of email being created, thus providing an unlimited scope of email design and customisation. This new, personal email approach ensures Berlitz will stay at the forefront of language education, connecting its users to engaging content for years to come.

Working to establish the brand's global positioning statement we concepted the 'Untelco Yourself ' campaign. This campaign utilised humor by portraying consumer's expensive, underperforming telco as a character 'Big T'.

The protagonist decides to 'Untelco' himself by joining Circles.Life and reap the great savings and exceptional coverage. The campaign channels included digital outdoor, BVOD, social and performance media.

Pax is Australia's biggest gaming convention that takes place ever year in Melbourne and gathers thousands of gamers and media personal. As a key demographic for Circles.Life audience I designed and brought to life the activation for the event including stand, advertising and merchandise.

I joined Centuria Capital Group and was tasked with refreshing the brand identity and improving the UX and UI of the digital platforms.

Heading up the design team I managed and engaged designers, developers and agencies on the many projects across the group, acting as the brand custodian. I was responsible for the visual identity, feeding into the overall marketing strategy for the group. I was also responsible for the ideation, conception and design of the individual product campaigns.

A rewarding project was the conceptualisation and creation of the Centuria Quantum Club, a bespoke loyalty program for the high net worth investors.

Douglas Aerospace required a complete rebrand and build of their website, digital campaign assets and collateral. I created a seamless website for aircraft painting and servicing company, Douglas Aerospace. This beautiful user experience showcases the company's rich history and dedication to servicing clients both large and small for over 38 years. Considering both the mobile and desktop experience, we mapped out the entire user journey to digitally narrate the story of this iconic Australian brand. The re-brand has been featured on numerous award sites including Awwwards.com site of the day and CSS Design Awards.

The Small Journeys mobile site reflected the simplicity and vibrancy of the brand. By mapping out content to push users to the newest trips and articles we enhanced their experience and ensured social sharing was top of mind. 

Elements mall is one of Hong Kong's premier shopping malls.  I created a visually engaging concept to roll out across POS, digital display units, collateral, website and mobile platforms. The brand concept introduced the four themes that define Elements mall. Fashion, Entertainment, Shopping and Dining I created an intriguing way to combine these elements for a new visual identity in a kaleidoscope. 

Next, I concepted a way to tap into shoppers' obsession with taking 'selfies'. An interactive banner, with social media extensions put the shopper in the Elements pattern. Users could upload one or two photos from their many experiences within the mall. The shoppers image would render into the kaleidoscope effect and could be shared to our interactive video board within the mall.

 The video board was successful in driving visitation and interaction. The mall saw a 33% increase in foot traffic and over 10,000+ shared social interactions. Our campaign was extended to Press and TV ads bringing to life the brand and redefining Elements mall in a saturated Hong Kong market place. 

Clean Nutrition is Hong Kong and Singapore’s premium health supplements provider. Prior to launching in market, I created the brand identity, brand guidelines, key product packaging, as well as the e-commerce platform and mobile site. The brand sold both in store and online, went on to be the number one seller in both markets. 

Small Journeys is a unique online travel company realising consumers travel dreams and goals. I created a stylish brand, responsive website, mobile solution and online campaign assets. Engaging consumers and inspiring them to discover more about amazing trips and join the growing social media following. I created the responsive website featured to ability to share travel stories from customers and e-commerce functionality for trip deposits and booking.

Clean Nutrition is Hong Kong and Singapore’s premium healthy supplements provider. I created the brand with the start up by creating their unique brand in the market place beginning with the flagship product Clean Protien™ and creating the e-commerce platform and mobile site.

I was tasked with wire-framing and designing the David Jones mobile first e-commerce site. I mapped out the user flow and implemented a clear contemporary, functional design which led to ease of purchase.

Damien Rayner is one of Sydney's premier hairdressers. I created this clean contemporary site to showcase his work and visually tell his story to date. 

Each year David Jones sends a customised email invite to guests of the David Jones Caulfield Cup Marque. I designed the email to simply display the key information in a visually dynamic way, ensuring it was noticed in a cluttered email environment.

I designed and developed this interactive page takeover for IGN for the launch of Mr Robot. Utilising the shows core theme of hacking, I designed the takeover to intercept the user's experience briefly and lead them directly to learn more via the trailer. 

I created the digitally led Denim Destiny campaign for David Jones to highlight their AW2015 Denim Range. The campaign capitalised on symbolism paired with key photography. Using black and white cut out patterns, the denim stood out as the primary visual. The campaign was present across the website and in digital banner format.

Travelling to Oman I captured these photographs of the incredible and expansive Wadis.